Southern Cross Broadcasting is a strong diverse media group with radio and television networks covering a potential 94% of Australia’s population and a television production and distribution business producing and selling television programs for the Australian and worldwide markets. Southern Cross view has extended their reach into gaming media this year with Youplay.com, a gaming site where visitors register to play online.

Southern Cross came to us to develop promotional banners for for the launch of the YouPlay site. We focussed on each game and the target audience, mostly women based at home.

Advertising YouPlay games

Internet banners extend campaign reach and link customers directly to products and services.