DreamWorks has had a relationship with AMD and HP for the past 4 years, during that time we have enjoyed the process of developing a local fully integrated retail campaign for each new animated film. AMD provide the processing power for the HP computers that are used to animate DreamWorks films such as "Over the Hedge", "Madagascar", "Shrek" and "Flushed Away". Our challenge is to work with DreamWorks and AMD in the USA to create a brand-consistent retail campaign relevant to a local audience.

Shrek 3 Flash website - 2007 (Local Flash banners on high traffic sites lead to this 'Flash experience' website)

AMD worked with HP locally to develop a retail promotion that offered customers a free portable drive that could be redeemed against purchases of their products. We designed POS materials that would enhance the customer's instore experience and draw comparisons between the technology that made the movie and the PC they might look to purchase.

Shrek 3 POS materials - DL brochure and stand, cube (desk mat and monitor topper not shown)

The campaign was also supported by an Australia-wide outdoor advertising blitz, with over 170 metrolite and superlite sites at bus-stops across all states. These bus ad's drove people to the website and subsequently to the retail stores where these HP products were made available.

Shrek 3 Outdoor campaign across Australia
Shrek 3 Flash web banners - 2007 (Local Flash banners on high traffic sites lead to the 'Flash experience' website)