This creative campaign came from a strategic plan to publicly associate AMD as a 'global technology leader' in computer chip and motherboard technology. The AMD brand is associated with new 64-bit computing and PC users enjoying the benefits of new technology. The images are of people engaging with the technology for a better lifestyle and is a world away from the traditional person smiling using a PC set-up image. The photography came from Japan and the USA. The copy was written by Sonia Phillips in Australia.

AMD “Way to Go Future” advertisement 2004

These advertisements have run in Australia and New Zealand from December 2004, in The Australian, Sydney Morning Herald, Good Weekend, Air New Zealand and Qantas in flight magazines, New Woman, FHM, Metro, Unlimited and IT Alive.

We then involved AMD distributors in Australia, and sponsored product advertising in this new format - TPG Australia were first cab off the rank in the Sydney Morning Herald.

As part of the print campaign Zzarg developed point of sale material including posters, storecards, wobblers and store banners that specifically supported the visual look ad feel of this campaign.

AMD A5 in-store Flip Chart

The brand message was extended online to include banners across ZD net, PC World and other IDG sponsored online campaigns. Over the past 5 months that this campign has run, AMD has had the most successful quarters to date.

Online brand execution for the AMD campaign