Alure are designers with a range of fashion earrings available at select store such as HYPE DC and other boutiques across Sydney. This brief was to develop a feminine logo and identity to carry through a website and across all stationery.

Alure Website

We chose bold pinks and soft spearmint colours and chose the image of a woman's face to show the earrings off. The subtle colours helped move the brand into more of a funky 'young girl' feel rather than just becoming another generic sportsgirl/portmans brand. Its also helped support the bold young designs being sold to that audience.

Alure Stationery